Data protection

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. You can find detailed information on the subject of data protection in our data protection declaration below this text.

Data collection on our website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected when you communicate it to us. This can be, for example, data that you enter in a contact form. Other data are automatically recorded by our IT systems when you visit the website. This is mainly technical data (e.g. Internet browser, operating system or time of the page was viewed). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected in order to ensure that the website is error-free. Other data can be used to analyze your user behavior.

What are your rights with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice if you have any further questions about data protection. You also have the right to lodge a complaint with the competent supervisory authority.

2. General information and mandatory information

data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This data protection declaration explains which data we collect and what we use it for. It also explains how and for what purpose this is done. We point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

WKG Software GmbH
Hindenburgstrasse 38
30175 Hanover

Phone: +49 (0) 511 6 76 91 – 0
Fax: +49 (0) 511 6 76 91 – 111

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. An informal e-mail to us is sufficient. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right of appeal to the competent supervisory authority

In the event of violations of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link:

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done if it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” and by the lock symbol in your browser line. If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, their origin and recipient and the purpose of the data processing and, if necessary, a right to correct, block or delete this data. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of personal data.

3. Data collection on our website


Some of the websites use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If you deactivate cookies, the functionality of this website may be restricted. Cookies that are required to carry out the electronic communication process or to provide certain functions you want (e.g. shopping cart function) are stored on the basis of Art. 6 Para. 1 lit. f GDPR saved. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these will be treated separately in this data protection declaration.

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
  • Browser type and browser version
  • operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address
This data will not be merged with other data sources. The basis for data processing is Art. 6 Para. 1 lit. f GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

4. Google Ads Conversion-Tracking

Google Ads

The online advertising system Google Ads Conversion Tracking helps us to make visitors of external websites aware of our offer and to optimize our service by adapting it to their wishes and interests.

Google Ads (formerly Google AdWords) conversion tracking by Google Inc. or Google Ireland Limited consists of two components: Google Ads and conversion tracking. Google Ads are online advertisements to draw the attention of potential customers to our offers. The idea behind it is to place these advertisements intelligently and thus only refer people to our website who are also interested in it. Conversion tracking helps us with this, as it enables us to check the efficiency of our online marketing and thereby optimize it. To do this, this tool tells us the access statistics, such as which offers a visitor to our website has accessed and whether he or she has decided to book one of them. It allows us to tailor our offer to your searches and interests, as we can see which keywords and ads on our website you are responding to.

How does Tracking work?

But how does Google Ads Conversion Tracking work? It works by storing a “conversion” cookie from a Google domain on your device, or usually in your browser, when you click on one of our Google Ads ads. In this case, the cookie saves every action (“conversion”) that you carry out on our website. In plain language, this means that every time you perform an action on our website, Google recognizes it and saves it as a cookie. However, Google can only read these conversion cookies when you are on our website, unlike Google domain cookies.

The cookies are primarily used for statistical evaluations, such as the total number of visitors, locations, duration and time of access, click and navigation behavior, device data and IP addresses. Their storage usually expires within one to three months. However, this storage period and the use of your data is left to Google Inc. and it cannot be ruled out that Google will also process your data in third countries, such as the USA in particular. However, when managing your relevant data, Google is committed to the European data protection standard through so-called Standard Contractual Clauses (SCC), Article 46 (2) and (3) GDPR. These are based on a decision by the EU Commission, which provides them as templates, and are intended to ensure that the storage and processing of your data in third countries also comply with European data protection standards.

Which options do I have?

If you do not wish to participate in the optimization of our service through conversion tracking, you can block it at any time by disabling the relevant cookie in your browser or by setting your browser to ask your permission for each cookie.

If you agree to the use of Google Ads Conversion Tracking, your consent constitutes the legal basis for data processing. According to Article 6 Paragraph 1 lit. a GDPR (consent), you consent to the processing of personal data such as name and email address through Google Ads Conversion Tracking. With your consent, you also agree that we use Google Ads Conversion Tracking to use your data to optimize our online offering and marketing, in accordance with Article 6 (1) (f) GDPR (legitimate interests).